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Pharma marketing is rapidly evolving. Today, a successful strategy requires going beyond siloed channels and embracing an omnichannel approach. This means creating a cohesive experience for healthcare professionals (HCPs) and

Introducing MaestroAI, Media-Soft presents a game-changing solution for engaging HCPs. Powered by the state-of-the-art GenAI engine, MaestroAI promises streamlined access to critical knowledge, tailored specifically to the unique needs of

The DACH region is one of the most complex and significant world regions for pharma Commercial and Medical teams. During the Media-Soft Road Show, there was a special spotlight on:

The DACH region is one of the most complex and significant world regions for pharma Commercial and Medical teams. Join us on February 29 and explore the latest Omnichannel trends, challenges and

The pharmaceutical industry has been undergoing a significant transformation in recent years, driven by a range of factors such as evolving regulatory requirements, changing consumer expectations, and disruptive technological advancements.

The global Pharma CRM market is undergoing seismic shifts, from transitioning to HCP Omnichannel engagements to grappling with digital fatigue and harnessing the power of Generative AI. At Media-Soft, we